"NBA TV is an American sports-oriented pay television network owned by the National Basketball Association (NBA) and operated by Turner Sports. Dedicated to basketball, the network features exhibition, regular season and playoff game broadcasts from the NBA and related professional basketball leagues, as well as NBA-related content including analysis programs, specials and documentaries. The network is headquartered in Atlanta, Georgia. The network also serves as the national broadcaster of the NBA G League and WNBA games. NBA TV is the oldest subscription network in North America to be owned or controlled by a professional sports league, having launched on November 2, 1999.
As of January 2016, NBA TV is available to approximately 53.8 million pay television households in America. The highest measured audience was a Golden State Warriors vs San Antonio Spurs regular season game on April 10, 2016 with an average 2.6 million viewers.
The network launched on November 2, 1999 as nba.com TV; the channel, which was renamed NBA TV on February 11, 2003, originally operated from studio facilities housed at NBA Entertainment in Secaucus, New Jersey. The network signed a multi-year carriage agreement with three of the U.S.'s five largest cable providers, Cox Communications, Cablevision and Time Warner Cable, on June 28, 2003; this expanded the network's reach to 45 million pay television households in the U.S., in addition to distribution in 30 countries worldwide. After Time Warner shut down the sports news network CNN/SI in 2002, many cable providers replaced that network with NBA TV.
The network mainly launched with two purposes; to serve as a barker channel for the league's out-of-market sports package NBA League Pass, along with featuring statistical and scoring information which was more easily accessible in the pre-broadband age, and it featured mainly archival content from the NBA Entertainment archives in its upper pane to fill programming time. As time went on, the network added more programming, including international basketball leagues and programming from FIBA usually unseen in the American market. The programming mix and channel format changed around the same time of the CNN/SI shutdown.
On October 8, 2007, it was reported that the National Basketball Association would transfer the channel's operations to Time Warner's Turner Sports division (operated by the company's Turner Broadcasting System subsidiary).
Turner took over the channel's operations on October 28, 2008, and began using the same announcers and analysts used on TNT's NBA telecasts. Analysis and news programming also received an upgrade, with production of the programs being relocated to Studio B at Turner Studios in Atlanta, Georgia, located adjacent to Studio J, where TNT's post-game program Inside the NBA is broadcast. The repeats of NBA games on TBS and TNT began in 2009, as NBA Classics."
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